Pats New Logo Thoughts

First off, the press release....

For Immediate Release 
September 17th, 2014

Pats Announce Refreshed Identity

Regina, Saskatchewan – The Regina Pats Hockey Club is pleased to announce an update to its familiar logo.  The clean new face of the franchise stays true to the Pats tradition, honouring the long, rich heritage of junior hockey in the Queen City.

“With all of the energy and investment being poured into the Pats brand, it was clear our identity deserved a minor re-work to improve its impact, design quality and legibility across a broad range of applications,” says Regina Pats President Todd Lumbard.  The updated logo respects the immense value of the existing brand and repackages all of the elements Pats fans know and love in an energetic new visual.

This upgrade is just one of many still to come for a resurgent new Pats brand and signals a heightened level of pride, professionalism and a relentless commitment to winning working its way into every corner of the organization, sparked by the new ownership group.  “This is not about a quick fix; we are making changes we believe will create long-term stability and success for this franchise and deliver outstanding value for our fans.  We’re in this for the long haul,” comments Regina Pats Governor Anthony Marquart.

The updated design will begin to appear immediately in promotional items, advertising, signage, etc., with ongoing upgrades throughout the upcoming season and will culminate in all-new uniforms, set to appear at the start of the 2015 season.

For media inquiries and more information about the Pats refreshed identity, please contact Daniel Fink at 306-337-1535.

Named for the Princess Patricia’s Canadian Light Infantry, the Western Hockey League’s Regina Pats are the oldest continuously operating junior hockey franchise in the world.  Since their founding in 1917, the Pats have won three Memorial Cup championships and compete in the WHL’s Eastern Division.  To learn more about the Pats, call 306-337-1535 or visit our website at


New logo introduced Sep. 17, 2014 

My thoughts:

When I first saw the logo on the pocket schedule I immediately loved it. When my friend and I were told nothing was changing with the logo, that it was just on the schedule. Only to have it officially released in an actual press release, I felt like I was lied to. Stuff happens I guess. On to the logo itself.

In reality I don't think that many noticed the change because it's subtle, yet it's quite different. Did I say I love it? I think it's great. I was pumped when the team released this logo in 2003-04 (might have been 2004-05) that they wore on blue and white Maple Leaf style sweaters that incorporated the PPCLI logos on the shoulders:

This logo was originally known as the Heritage Logo

The clean crisp lines the new logo make it flow and it feels like it brings the logo together. A very nice evolution to the existing logo. It honours the past but recognizes a new future.The darker blue seems to give it more of a grounding. The added red feels like it helps fill out the logo and finishes the outline. I can't wait to see the new jerseys.

I don't understand the backlash and the some comments over the new logo:

I noticed some comments on a couple blogs about the logo and I want to respond as a fan and someone that follows the Pats tradition.

On Rod Pedersen's blog....

I'm not sure if they are trolling or not....

Anonymous said...
Looks exactly the same. Why send out a press release for this.

September 17, 2014

--->>>Really? Have you actually looked at the logos? Sure.

Anonymous Anonymous said...
There was nothing wrong with the old logo. This is just dumb. Whose idea was this? 20 bucks says it was Mapes!

September 17, 2014

--->>>New owners. New logo. Why not? People always seem to have to have someone to blame.

Anonymous Anonymous said...

September 18, 2014


The one that really got me and is pretty much the sole purpose of this lengthy post was from Mitchell Blair's blog.... People are allowed to have an opinion, but stating fact that is not true? C'mon man.

Anonymous said...
Did the Habs ever change their logo? NO! Did the Leafs ever change their logo? NO! 

Why the hell would you want to tweak something that is iconic! Epic fail!


---->>>Where do I start?

Did the Habs ever change their logo? NO!

Wrong! It's been changed/tweaked a few times during their history.

Here's a screen grab from Chris Creamer's

The evolution of the Montreal Canadiens logo.

Next: Did the Leafs ever change their logo? NO!

Wrong! It too has been changed a few times during their history. They have also gone through 2 name changes. The team started out as the Toronto Arenas for 1917-18 and 1918-19 seasons. they changed their name to the Toronto St. Pats for 1919-20 until 1926-27. They were once green. Hasn't changed? Hmmm.

Here's another screen grab from Chris Creamer's

The evolution of the Toronto Maple Leafs logo.

Why the hell would you want to tweak something that is iconic! Epic fail!

--->>>I'm not sure how to really talk about the previous Pats logos other than it has evolved from a printed text to a written script back to a printed script and back again to the written script. It has changed and has been tweaked many times during the teams history. Here's some examples:

That's where it started 1917-18

1918-19 appears to be the first time that the script is used. This
picture is from the 1917-18 and 1918-19 Provincial Champs
and Western Canada Champs
Back to the printed PATS "logo" in 1924-25
In 1929-30 still printed different striping

When the Pats reformed in 1946-47 they went to a full out script logo

1951-52 similar style, just a little more crisp
1960-61 I think this was the inspiration for the Heritage logo
1970-71 tweaked a bit again. I like the red outline
1974-75 look at the slant on that logo

1981-82 logo has been made smaller
skinnier and has been straitened out
as it shows on Garth Buther's jersey

1983-84 another change as Bobby
Lowes models
Rob McKinley modeling the 1986-87
jersey. The logo was used for the Pats
up until the Heritage logo was brought
in. The logo that the Pats used up until
recently in the background for the player
photos and interviews is basically the
same logo just given a more 3d look
and has Regina in the S's tail.

Like I said in the previous picture.
The background image still has that
iconic logo. This was Matt Hewitt
in 2011-12
That's all I have for now.

I'm working on a season preview and I'll have that posted soon.
on September 18, 2014 by Kevin Shaw |